Using Google Ads to Promote Your Business

Google Ads was developed by Google in 2001. It is an online advertising platform where you can show short advertisements about your service offers, product listings or even media about your company to your potential customers on the internet.

Using Google Ads as part of your marketing strategy is a great way to give your business the visibility and reach it needs to succeed and grow to its full potential.

However, like other advertising media like Facebook and the like, you need to be equipped with the right information to get the best out of Google Ads.

To help you, learn more about this online advertising platform and how to use it to promote your business

How does Google Ads work?

Google Ads is a pay-per-click (PPC) model, which means you can target specific keywords on Google and bid on that keyword where necessary. So the more you are willing to pay for the keyword, the better your chances.

Your ad’s bid value is evaluated by Google using what’s called a Quality Score, which is considered “an assessment of the quality of your ads, keywords, and landing pages.” Better ad locations and lower prices are both associated with improved ad quality. There is a scale of 1-10 for the Quality Score, with 10 being the best result. Therefore, a higher Quality Score is required for better ad conversion.

Step-by-step guide to using Google Ads to promote your business

Here are the steps to use Google Ads to promote your business:

1. Create a Google Ad account

To advertise on Google, you must first set up a Google Ads account. This is free and easy to create.

Go to the Google Ads Homepage, click start now and you will be redirected to a new page to sign up. Just follow the process.

2. Select your brand name

Then in the next stage you will be directed to a page where you enter your company name and website after logging in. If your business doesn’t have a website yet, don’t worry, you can still advertise on Google using what’s called a smart campaign; the standard Google Ads experience for new advertisers.

There are two modes available when creating your Google Ads account. They are; Smart mode and Expert mode. Smart mode is the default mode for beginners and new users, but if you are a professional marketer, you can switch to Expert mode.

3. Choose your advertising target

Be clear about your ad objective/goal. There are four main options to choose from: Receive more calls; Get more visits to your physical location; More website sales; and finally, More views and engagement for your YouTube. You choose the one that suits your intended purpose.

4. Create your ad

This step requires more work. You need in-depth knowledge of sales and marketing here so that you can extract quality leads from the ad.

However, Google also provides some hints on how to create your ad on the page so you can get started.

5. Add Keywords

The next step is to add keywords. You need knowledge of SEO (Search Engine Optimization) for this.

You can use Google suggested keywords if you don’t know how to do keyword research. Then select next.

6. Choose your ad location

This is where you add the specific location where you want your ad to appear. You can set your physical address or elsewhere.

However, before running your ad, know where your audiences are concentrated.

7. Set a realistic budget

Once you’ve added the target location, the next step is to set up your ad budget. You can use Google’s budget option or enter your own. However, the more your budget, the greater your reach.

8. Make the payment

The next step is to pay, you provide all your billing information and once this is done your ads will be submitted for review. After the ad has been submitted for review, there are a few steps you need to take to make sure your ad is set up optimally and can be easily tracked. They contain:

  • Link with Google Analytics

It’s critical to link your Google ad account to Google Analytics (if you’ve linked it to your website). This is to track your ad progress. It also helps to create a report on your website traffic and conversion.

  • Enable conversion tracking and add UTM codes.

Next up is adding UTM (Urchin Tracking Modules) at the campaign level. The main function of UTM codes is to track all related activity links. By adding it to your account, you can monitor your ad progress and conversion. Also, always enable conversion tracking to know the number of sales or leads generated from each ad.

Benefits of Google Ads for your business

Advertising with Google Ads offers many benefits to your business.

  1. Google Ads is budget-friendly and cost-effective. You are only charged when someone clicks on your business ad.
  2. Geotargeting. This allows businesses to qualify clicks by location and allow businesses to appear in search results.
  3. Bigger and better Reach people who are looking for your product or service: People usually enter searches on Google with a purpose. Therefore, you can reach people when their intention is what your company offers.
  4. Google Ads gives you the ability to take users’ search intent one step further by qualifying them based on location, using geographic targeting so that ads can only be shown to users in certain locations.
  5. Reach warm leads: A warm lead for your company is a customer with a pre-existing interest in your products or services. So, with Google Ads, you can create remarketing campaigns, where your ads will be shown to people who have recently visited your website, and also provide comprehensive data and analytics that can help you as a business owner better understand your audience and deliver better ads.


Whether you’re a small business owner, or even a “big and successful” business owner, or you’re in between that spectrum, using Google Ads is definitely a great way to promote your business, acquire new customers, and more. to achieve sales. So don’t let yourself be excluded.

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