There has been a big change in the marketing industry in recent years due to the evolution of various automation tools that make doing business relatively easy. The new B2B marketing automation tools are efficient for various marketing practices such as email funnel, social media automation, account-based marketing, etc.
Business to Business (B2B) marketing refers to a marketing technique that targets or targets another company as a customer. It’s a much more complex business model because marketers focus on a purchasing commission and not just one person, so decision-making has to go through a series of processes.
B2B marketing automation tools also help companies launch a marketing campaign and monitor the outcome. It follows a series of integrations that allow customers to sync and further activate various buying decisions, making it effortless for marketers to sell.
Therefore, if your business suffers from automation tools to grow your business, this guide will help you learn about some of them.
Common B2B Marketing Automation Tools
Here are tools to help your B2B marketing automation:
If you are looking for the most popular and functional B2B marketing automation tool, Marketo fills the position. It is an advanced tool with many features used to manage email marketing campaigns and social media; and also used to promote sales. It has a marketplace called Launch Point packed with dozens of integrations.
Marketo tools are suitable for use by large companies that require tools that go beyond standard marketing tools. It has a reasonable price – although not the cheapest.
If you’re not going to use some of the market’s advanced features like travel analytics and website retargeting, you can use other tools that will deliver similar results.
However, if you need some advanced functionality in the future, it is recommended that you use Marketo to avoid switching data in the middle, which could cause you to lose information.
Another reason Marketo beats the competition is that it has an active knowledge base that is a great resource for new buyers.
Eloqua is considered the master of marketing automation today. It is also part of the Oracle suite of tools used in every marketing channel.
Eloqua is a standard and fully loaded tool with over 700 integrations that allows to personalize and streamline all marketing processes. It also provides customer support for users in the form of tutorials to introduce them to their products.
This tool has a relatively high budget and is suitable for those looking for enterprise-level software. If CRM integration is very important to you, Eloqua will serve you best.
MailChimp is a great email marketing automation tool with lots of amazing features that make reaching email easy. Its use also includes full marketing automation.
MailChimp can be used with good results in other marketing areas. Unlike Marketo, Mailchimp is less expensive and can be used to increase your audience by reaching them through their email.
If you’re looking for a sales automation tool with an AI-powered platform to facilitate sales campaigns, Gong is the best. Gong is a sales tool that helps marketers get more sales in their business.
It makes the sales process easier. This great tool helps marketers gain insight from a sales pitch without stress. It can also be used for research and strategy making. Not to mention that Gong also has a function that helps with sales follow-up.
SEMRush is a well-known SEO tool that can also be used to find keywords for your B2B ads.
The program can also be used to track ads, analyze markets, and even run social media campaigns. However, it is less expensive, the bigger the team, the higher the price.
Hootsuite is a popular social media automation tool for B2B marketers. It is one of the broader and premium featured social media automation tools with great reviews.
Hootsuite has a high customer base and is mainly used by brands with multiple social media accounts. It has great features to help you schedule content, build a pre-approved store, and track conversations about your business and industry.
This B2B marketing automation tool has everything it takes to showcase your brand’s social media with well-structured content. It also includes a feature that helps to monitor how people respond to a message.
Buffer is also a social media automation tool that can schedule content for social media posts. Plus, Buffer makes it easy for marketers to answer and analyze their content; this sets it apart from other social media automation tools.
It also makes it easy to build profitable relationships with clients and other teams you need to work with within an organization.
Metadata.io is a unique automation tool that helps B2B marketers serve account-based ads. This platform uses artificial intelligence and multivariate testing to ensure that a brand’s ad text, creatives, keywords and placement are related and can deliver achievable results for the ad budget.
Metadata can also be used to run account-based retargeting campaigns. The platform is somehow expensive, but you get what you pay for.
Tapfiliate is an excellent affiliate marketing automation tool that is essential for the growth of small businesses, especially SaaS and ecommerce brands. This great tool gives you the perfect opportunity to run an affiliate program for your business and promotes new customer referrals.
Tapfiliate offers top affiliate links, engagement and rewards. It is also less expensive and easy to use.
Anchor is a podcast automation tool for B2B marketers. Created by Spotify, it includes several features to facilitate smooth podcasting, audience analysis, streamlining distribution, and editing.
There are many of these automation tools that can be used by B2B marketers to facilitate the growth of their brand, ranging from email to social media automation tools. Some of these tools can also be used by B2C marketers and are not too expensive.
Follow this guide to choose the right tools for your business. If you have any questions, don’t hesitate to let us know in the comment section.