The best Twitter bios have one thing in common: they are original. That said, writing a creative Twitter bio is easier said than done.
Twitter bios are where your brand can introduce itself, offer an elevator pitch, and set the mood — all in 160 characters or less.
Some brands can do this with a single emoji. Others push it to the character limit. But the worst looks like the rest.
Having a good Twitter bio is important. The words (or emojis) you choose and the order you put them in communicate volumes about your brand. Just ask Hillary Clinton who made headlines for starting her with the word “female.” She has been since cleaned it up a bit.
To make sure you use the best words in the best order, we’ve collected tips, tricks, and examples to fill you with enough Twitter bio ideas to inspire your own.
Bonus: Unlock 28 Inspirational Social Media Bio Templates to create your own in seconds and stand out from the crowd.
How to write a good Twitter bio
Follow these tips to write smart and creative Twitter bios for yourself and your brand.
Say hello to potential followers by telling them what you do. You can choose to include a brief description of your products or services, share key qualities about your brand, or tell people what to expect if they follow you.
Take your space
At 160 characters maximum, Twitter bios are short. So take up all the space to convey essential information. Plus, a recent study found more characters in your bio equals more followers.
Leave disclaimers until the end
If you need to include legalese or disclaimers like “Retweets Approvals”, don’t start with it. Use a catchy phrase, humor, or even an emoji to bring people in: hook, line, and follower.
Show some personality
Be funny, be serious, be nice. Whatever your brand personality, show it in your Twitter bio. Give people a taste of the taste of your content.
Add the right keywords
Twitter bios are searchable. In other words, Twitter bios are indexed by search engines like Google and Bing. So put your SEO skills to work and optimize by including relevant keywords.
Press your horn, tactfully
Twitter bios are a space for mastering the humble boast. Awards, rankings or recognition can be important social proof, especially if your brand is not well known. Just don’t overdo it. Take it from “award-winning and losing freelance journalist” Lauren Ducawho humbly bows among the best.
Calling followers to action
Do you want followers to tweet with a specific hashtag, visit a specific website or sign up for a specific newsletter? Be sure to put a call-to-action in your Twitter bio.
Link other accounts
If your brand has multiple Twitter accounts, it might be worth including something like a directory so they know where to find it. That can be especially true if customer service is a core pillar of your brand’s presence on Twitter. But this strategy is also useful for companies that have accounts in multiple languages.
Throw in an emoji
How does the saying go? An emoji is worth a thousand words? Okay, not exactly. But emojis can help convey more within the limited character space of the bio. And they can add a pop of color and character to your bio.
A recent research found that when it comes to Twitter bios, the number of followers decreases as the number of hashtags increases. Hashtagging keywords often look spammy, so stick to a branded or campaign hashtag. Bonus points if you can use it in a sentence. Honey, look how seamless the Fab Five does it: “#QueerEye is back and looking better than ever.” Can you believe it?
When all else fails, there’s always the Twitter biogenerator. While it’s always better that you write your bio, this bot can help you get started with new ideas.
30 Twitter Bio Ideas To Inspire Your Own
Funny Twitter bios tend to win the most favor, but these brand accounts get creative in more ways than one.
Take these Twitter bio ideas and get started.
This London-based juice maker doesn’t skip the introductions. In less than 15 words, the brand offers a greeting, explains what they do and shares that they give back. While short and to the point, this Twitter bio speaks volumes.
With a plant emoji to bolster its plant-based ethos, a breakdown of product ingredients, and a realistic description of who’s making it for whom, Honey Pot leaves few questions unanswered. Also note the subtle modest boasting.
3. red lobster
With little need for introductions, the headline image says it all. Red Lobster can keep his Twitter bio short and sweet. With some fresh puns, the food chain can tell you all at once what to expect from their food and Twitter content. And the hashtag squared at the end of the copy seals the deal.
Calm hooks people into their Zen mood with the calming “Take a deep breath” reminder. A descriptive introduction, aided by a No. 1 swagger, deftly delivers the details followers may need to know. And the bio is doubled with two emojis that help set a positive and relaxed tone.
Android’s Twitter bio briefly tells visitors what to expect and who to expect it from. It can be helpful to let followers know who the tweets are coming from, especially if you’re supported by a brand as big as Google.
Merriam-Webster’s Twitter bio is another great example of how to share an overview of topics and introduce the people behind the tweets. Logophiles who choose to follow the account know what is on the roll and that it is served by a team of experts.
Not to conjure our own horn, but Hootsuite’s Twitter bio checks a lot of boxes. An informative introduction, good keyword density, subtle social proof, a call to action, and a link to the support account are neatly packaged in 152 characters.
Pro tip: If you plan on including a link in your bio, make sure to save space with a URL shortener.
RuPaul’s Drag Race offers a masterclass on Twitter bios, with a greeting, preen, handle clutch, and hashtag all in the first sentence. The second sentence: “Everyone says love!” aligns with one of the show’s slogans while setting the tone and informal community guidelines.
A little ambiguity goes a long way on Twitter. In this case, JetBlue hooks people up with a friendly greeting. Airlines are known to respond to Twitter, and JetBlue anticipates this by sending tweeters to call or email. The airline offers further assistance by providing their helpline number in the address field.
10. Frank’s Red Hot
This hot sauce account heats things up with a spicy grawlix and a dash of humor. The call to action lets followers know what to do and what to see: Frank’s Red Hot is being put on everything.
Etsy’s crafty and creative Twitter bio is informative, inclusive, and helpful. To keep things tidy, Etsy uses an on-brand link shrinker to direct people to a list of other accounts called Etsy Elsewhere. The main Etsy account, on the other hand, is everywhere.
12. Twitter Fashion
Twitter accounts need little introduction, but the fashion-focused account is making quite a grand entrance with a meme straight off the catwalk. This Twitter bio knows how to do it.
Postmates are arguably the Postest with the most when it comes to Twitter bios. If one of your customers puts it better than you ever could, why not give them a compliment? In addition, Postmates turns a testimonial into a bio rule and shows his followers that he is listening.
14. Tim cooks
Apple CEO Tim Cook had a bit of fun with his Twitter display name after Donald Trump accidentally called him Tim Apple. Cook reminds us that Twitter names can also be a space to play. In this case, Cook earned social recognition and received additional accolades for using a logo that only appears on Apple devices.
Locations may not technically be part of a bio, but they can be used to tell a brand story. Popsicle offers an ironic play on location. If place is at the heart of your brand identity, be sure to include it. Or if you have one store, add the address so people can find you IRL.
16. Hot Pockets
Because sometimes the emojis say it all.
And sometimes just one emoji says it all.
18. Toronto Zoo
We allow fun content disclaimers.
When you have the brand recognition that Nike has, you only need three words. A brand slogan, call-to-action and bold attitude in one fell swoop.
Only @Buzzfeed can get this snippet from internet beginnings.
21. Shaw Fire Log
Shaw Fire Log’s bio sparks joy, one pun at a time.
22. NHL GIFs
NHL GIFs, just use the Twitter bio space to tell it like it is.
Nothing weird here. Just some underwater humor from Toronto’s giant aquarium.
Lol, YouTube. We see what you did there. This one is almost as good as a former YouTube bio, which read: “lol watch this.”
No dekes in NBA’s Twitter bio. Just direct links to NBA’s full Twitter roster.
Tell us, Twitter. Okay, we’ll tell you.
Even you can appreciate MoonPie’s cheeky Twitter bio.
28. Parks and Rec
An A+ Twitter bio of everyone’s favorite dysfunctional department. Their, they are, grammar sticklers.
29. Ancient Herbs
Come for the coupons, stay for the lasers.
Because haters are going to hate, and taunts are going to beam.
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