The number of people who use Facebook have risen dramatically over the past few years, and it’s no surprise that businesses have been capitalizing on the opportunity of Facebook Marketing. With millions of businesses using Facebook, you’re competing with so many brands and businesses that you need to stand out from the crowd if you want your marketing campaigns to be effective. That’s where Facebook marketing comes in.
Create your Facebook Page For Facebook Marketing
The first step is to create a page for your business. This includes setting up a profile picture, description, and other information that will help people learn more about your company. If you are launching a new product or service, use the About section of your Facebook page to share information about it as well as introduce yourself. Potential customers will find it helpful if you include photos of your team on your page so they can learn more about who works there.
Then, you will want to connect your page with other social media platforms. This helps build your presence and allows people who are on those platforms to follow you on Facebook. If they want updates from you on their preferred social media platform, they don’t have to go searching for them. You can help them find what they’re looking for by keeping all of your content in one place.
Upload Attractive Covers
Making a cover photo is an essential step in branding your business. A well-designed cover photo can give a visitor an idea of what kind of content they will find on your page. An important element in creating a professional-looking cover photo is choosing an image that complements your business, brand, and audience. The image should match what you are trying to portray about your brand.
For example, if you are selling organic products, then it makes sense to use an image with organic produce or flowers. If you sell luxury goods, then try using images of high-end items or celebrities who use your product.
Now take some time to research competitors. Check out their website, Facebook fan page, Twitter profile, etc… – It’s best to choose a few sites as ‘benchmarks’ so you know where you want your site/blog/social media presence to be within 6 months’ time (not necessarily better than them but better than they are now). Now write down all their key features (layout, structure, etc.) Take note of their headlines and how they write copy.
Optimize your Posts
When you’re ready to publish your content, make sure your posts are optimized. Even if you don’t have a big following, your published posts are still being indexed by search engines (like Google and Bing). When writing a post, use relevant keywords in your title and throughout your text; make sure it is engaging for potential customers. For example 10 Ways You Can Beat Procrastination Without Caffeine.
Also, include photos or videos whenever possible. Photos and videos also help boost engagement! If you want more tips on how to optimize your posts, check out our post here.
Also, Share Your Content on Social Media: After publishing a piece of content, share it on social media platforms like Twitter and Facebook. Don’t forget about LinkedIn too! LinkedIn is not only used as a professional networking platform but it can be used as an effective marketing tool as well. Include hashtags with your content so that others can find what you posted online. Hashtags such as #marketing, #smallbusiness, #startup will allow you to reach other entrepreneurs who might benefit from your content.
When trying to decide which marketing platform to use, think about who you’re trying to reach. For example, if you want a young audience, Facebook Marketing may be a good choice. But if your audience is mostly senior citizens and you want more of them on your site, then Twitter would be a better choice for marketing.
How do I know what my target audience is? Have I done any market research? If not, there are plenty of websites that can help me do it! Once I have determined my target audience, it’s time to start thinking about how to get their attention. And don’t forget: no matter where you decide to market your business, you should always focus on attracting new customers rather than luring back old ones (except when they refer new clients). That’s because most of your current customers will probably go to whatever website they were using before you came along—and even if they come back, chances are pretty good that they won’t buy anything. So it’s important to keep in mind that when choosing a social media platform for marketing purposes, you need to take into account its user base as well as its functionality and ease of use. What types of things am I going to be able to do with each one? Will my target audience like or dislike certain aspects of each platform? For example, while Facebook is great for posting visual content such as photos and videos, LinkedIn isn’t. On LinkedIn, users expect lengthy text posts; so if you try posting something else on LinkedIn (like an infographic), you might annoy your followers. Likewise, Instagram has different hashtags from Twitter or Google+, so make sure you pay attention to these differences.
Going beyond organic reach, Ad Manager allows you to create and launch direct-response campaigns. Direct response is a message that asks your customer for immediate action – sign up now, share me on social media, buy my product, etc. To boost your business online you’ll want to run a series of Facebook Marketing with specific calls to action and track their performance over time. Getting a new customers is all about knowing what messaging resonates with them and showing them offers at just the right time.
With Facebook Marketing, you can target users based on demographics (age, gender), location, interests, and behaviors (online shopping habits). You can also set budgets for how much money you’re willing to spend per day or per week and then optimize your ad spend by setting bids based on cost per click or cost per impression. In other words, if you’re willing to pay $1.00 every time someone clicks on your ad vs. paying $0.50 every time they see it in their newsfeed, you can increase your overall return on investment.
The key to success here is being able to measure results accurately so you know when one campaign isn’t working and needs adjusting versus another that has potential for growth.
Create an Advertising Campaign
When you create a new campaign, be sure to take advantage of all of Facebook Marketing. If you’re trying to reach moms in their late 20s who live in suburbs and have at least an average household income, don’t waste your money on ads that are shown only in New York City. With careful targeting and precise placements, you can ensure that your ad is seen by those most likely to buy your product or service. That goes for both the organic posts and paid advertisements.
The first few times you advertise, pay close attention to how well each placement performs—you might find one network performs better than another for your specific audience. Be sure to test out different types of ads as well: A video might perform better than an image post with text overlay, but maybe a photo slideshow works best. Remember: Don’t let one bad experience sour you on advertising altogether; try adjusting your campaigns before giving up completely.